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Soumac’s Wow Technology Blog – Microsoft HoloLens

Image courtesy of Microsoft HoloLens ©

At Soumac, we are always on the lookout for emerging technologies that could give us an insight into the future. One thing that has caught our attention in recent months is the opportunity to touch the future. Where Google Glass had previously failed, Microsoft HoloLens looks poised to succeed as a way of visualising and working with digital content in the real world.

For those who aren’t fazed by the product’s £2,719 price tag, HoloLens embraces virtual and augmented reality to create ‘mixed reality’. The built-in sensors allow you to use your gaze to select, drag and drop items, whilst voice commands give you the power to navigate and control your apps.

By blending 3D holograms into your physical world, you can give digital content real-world context and scale.

But how does the world look through the HoloLens?

While HoloLens may look like a typical virtual reality headset to some, one of the important differences that distance it from others; such as the Samsung Gear and the Oculus Rift, is that it is primarily aimed at businesses. By mapping out the real world and inserting virtual and interactive objects, the headset can not only provide an entirely new meaning to the ‘customer experience’, but also completely alter the way we approach creative development, design and manufacturing. This has been reinforced by Microsoft’s director of product marketing, Leila Martine, who described HoloLens and future upgrades as having the capability to “change and transform the business process.”

Although the technology is still in its early days and will require adjustments and improvements, many reviewers have pushed this aside purely because of what HoloLens represents. At a time where augmented reality has been described by Apple’s CEO Tim Cook as being as common-place as “eating three meals a day” in the future, Microsoft is paving the way, simply with a product like no other.

To find out more about the new technology, click here.


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